Build the Practice That Fits You

A 5-Week Coaching Program for Therapists Who Want More Clients Without Burning Out

If You’re Feeling Stuck, Tired, or Quietly Questioning Things — You’re Not Alone

Many therapists were never taught how to build a practice that actually fits who they are.

Instead, we’re handed:

  • Directories that turn us into profiles

  • Platforms that reward constant visibility

  • Insurance systems that change the rules without warning

  • Advice that tells us to “just niche down” or “post more”

Over time, it can start to feel like you’re working for the system instead of the system working for you.

This program exists for therapists who want another way.

You don’t need to become someone else.

You don’t need to push harder.

You need alignment, clarity, and support.

What This Program Is — and Isn’t

Build a Practice That Fits You is not:

  • A marketing bootcamp

  • A content hustle

  • A “become an influencer” program

It is:

  • A grounded, human approach to building visibility

  • A way to clarify who you’re meant to work with

  • A process for attracting clients without burning out

  • A chance to reconnect with why you chose this work in the first place

Introducing the 5-Week Program

Build a Practice That Fits You

A small-group coaching experience for therapists

01
Confusion
→
Clarity

02
Overwhelm
→
Structure

03
Forced marketing
→
Authentic visibility

By the end of five weeks, you’ll have language, systems, and a plan that actually feels doable.

The 5-Week Journey

Week 1 — Your Signature Story

Why your story matters more than your resume

  • Explore what pulled you into this work

  • Identify the emotional thread that runs through your practice

  • Write a one-paragraph brand story you can actually use

You leave with: a grounded narrative for your website, Psychology Today, and consults.

Week 2 — From Story to Clear Messaging

Turning insight into client-facing language

  • Clarify your values, strengths, and ideal client outcomes

  • Refine your Psychology Today profile

  • Craft a tagline and short “about” section that resonates

You leave with: messaging that feels like you and speaks to the right people.

Work With Us

Week 3 — Visibility Without Overwhelm

Sustainable ways to stay present

  • Learn how to create once and repurpose

  • Turn FAQs and consult language into content

  • Build a simple 30-day micro-content plan

You leave with: a realistic visibility rhythm you can maintain.

Week 4 — Choosing Platforms That Fit You

Not all of them — just the right one

  • Explore podcasting, writing, video, or guides

  • Choose a platform based on energy, time, and temperament

  • Record or outline your first piece

You leave with: one clear path forward and a starting plan.

Week 5 — Next Steps & Sustainable Growth

Clarity, confidence, and momentum

  • Build a 90-day visibility and referral roadmap

  • Learn when and how to follow up

  • Q&A and small-group hot seats

You leave with: confidence and a plan that respects your limits.

Doug Foresta, LICSW, is a therapist, storyteller, and practice coach who helps clinicians build practices that are both sustainable and deeply personal. Blending creativity with clinical rigor, Doug brings nearly three decades of experience in writing, teaching, and narrative work into everything he offers therapists.

Doug has coached hundreds of clinicians at different stages of their careers, helping them clarify their voice, communicate their work with confidence, and attract clients who truly resonate with them. He is the founder of Resilience and Recovery Group, a thriving group practice in Massachusetts, and has built a global professional brand rooted in thoughtful, human-centered storytelling.

A pioneer in teletherapy, Doug served as Head of Therapists at Talkspace during its early growth, helping shape how online therapy was delivered at scale. He also hosted an internet radio show on Empower Radio for nearly a decade, where he explored themes of mental health, work, identity, and meaning with a wide-ranging audience.

Doug holds a Master of Social Work and has taught at institutions including Westfield State University and Springfield College. His original stage plays have been produced in regional theaters, reflecting his lifelong commitment to story as a tool for connection and transformation. In his coaching, Doug helps therapists stay human in an increasingly commodified field—using story not as marketing, but as a way to build practices that truly fit.

Doug Foresta, LICSW

Jordan Hewes, LCSW

Jordan Hewes, LCSW, is a therapist, practice coach, and creative strategist who helps clinicians build full, sustainable practices without burnout or hustle. Known for her innovative, intuitive approach, Jordan blends clinical insight with a sharp understanding of how people actually connect online and in community spaces.

A Gen Z digital native, Jordan brings fluency in today’s referral ecosystems—social platforms, clinician communities, and grassroots networking—helping therapists show up clearly and confidently without feeling performative. Her work emphasizes clarity over complexity, and creativity over rigid formulas.

Jordan has helped clinicians go from empty or inconsistent caseloads to full practices in as little as two months by focusing on aligned messaging, ethical visibility, and simple, repeatable outreach strategies. She supports therapists in identifying who they’re meant to work with, translating their strengths into client-facing language, and building referral pipelines that don’t depend solely on large platforms or directories.

Her coaching is especially supportive for therapists who feel overwhelmed by traditional marketing advice or disconnected from how digital spaces are evolving. Jordan helps clinicians trust their instincts, stay human, and build practices that feel both modern and sustainable.

    • 5 weekly live Zoom sessions

    • Small-group format

    • Practical exercises + reflection

    • Session replays available

    • Early-bird bonus: optional 30-minute 1:1 call

    • How to build a referral list beyond Psychology Today

    • How to use Facebook and community spaces ethically

    • How small tweaks keep your profile visible

    • How to guide consults with confidence

    • How to stay human in a changing therapy landscape

    • A clear brand story

    • Updated Psychology Today language

    • A referral and visibility process you understand

    • A sustainable content plan

    • A 90-day roadmap

    • Clients you enjoy working with

    • A practice that feels more like yours!

If the current systems are wearing you down—and you’re ready for something more aligned—this program was created for you.

Ready to Build a Practice That Fits You?

Space is limited to keep the group supportive and connected.

You’re not behind.

You’re not doing it wrong.

You’re responding to a system that doesn’t fit everyone.

This is about building something that fits you.