Build the Practice That Fits You
A 5-Week Coaching Program for Therapists Who Want More Clients Without Burning Out
If you’re a therapist who feels tired of the constant pressure to “market yourself”… you’re not alone.
Between rising client deductibles, unpredictable insurance systems, corporate platforms like Alma and Headway reshaping the landscape, and the growing anxiety around AI and the future of the profession—many clinicians are feeling overwhelmed, uncertain, and disconnected from the work they originally loved.
And the worst part is: nobody taught us how to build a sustainable private practice in a way that feels human.
This program is for therapists who want a different way.
A way that feels aligned, clear, steady—and true to who you are.
This Program Is For You If…
You’re a strong therapist… but you feel stuck when it comes to building a steady stream of clients.
You may be thinking:
“I don’t even know where to start beyond Psychology Today.”
“I feel like I have to take whoever calls.”
“Marketing makes me feel cringey.”
“I don’t want to rely on Alma, Headway, or giant referral platforms forever.”
“I know I’m good at what I do… but I don’t know how to communicate it.”
“I’m exhausted and I need a real plan.”
If any of that hits home, this is exactly what we built this for.
A Coaching Program That Blends Strategy + Story
This is a 5-week small-group experience designed to help you:
clarify your ideal clients
strengthen your message
build a referral and outreach plan
create simple content without overwhelm
update your Psychology Today profile so it actually works
and start building a practice that supports your life—not drains it
You won’t be asked to become an influencer.
You won’t be pressured into hustle culture.
And you won’t be told to “just post more.”
Instead, you’ll leave with a real strategy—and the confidence to keep using it long after the program ends.
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This isn’t just “marketing coaching.”
This is about building the foundation of a practice that lasts.
Because in 2026 and beyond, the therapists who thrive won’t necessarily be the ones with the best SEO…
They’ll be the ones who are clear about:
who they serve
what they stand for
and how to communicate it in a way that feels real
And that’s exactly what we’ll help you build.
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A clear Ideal Client Snapshot
A Psychology Today profile that actually reflects your voice and attracts the right people
A tagline and “about me” blurb you can use everywhere
A professional flyer and outreach language that feels natural
A referral list tailored to your niche (schools, clinics, PCPs, gyms, colleges, community orgs, etc.)
A simple content plan that doesn’t take over your life
A 30-day micro-content calendar
A 90-day visibility roadmap
And most importantly: a process you can repeat anytime you want more clients
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Yes, this program will help you get more clients.
But it will also help you:
Work with clients you actually enjoy
Feel proud of how you present yourself
Stop feeling like a commodity
Build relationships and referral networks that support you long-term
Have a repeatable process that works even during slow seasons
Create a practice that feels like yours
The goal isn’t just a full caseload.
The goal is a practice that supports your life and your nervous system.
Doug is a therapist, storyteller, and founder of Resilience and Recovery Group, a thriving group practice in Massachusetts. With nearly two decades of experience mentoring therapists—and a background as a produced playwright and podcast producer—Doug helps clinicians use the power of story to build practices that feel authentic and attract clients who truly resonate with who they are.
Doug blends creativity with practical strategy, helping therapists build aligned practices without losing themselves in the process.
Doug Foresta, LICSW
Jordan Hewes, LCSW
Jordan is a therapist-turned-practice coach who helps clinicians identify their ideal clients and build sustainable, values-aligned practices. Her work blends clarity, creativity, and gentle mindset support so therapists stop trying to serve “everyone” and instead connect with the clients they’re truly meant to work with.
She teaches a grounded, human-centered approach to visibility and marketing—one that doesn’t require burnout, hustle, or forcing yourself into a niche that doesn’t fit.
The 5-Week
Program Outline
Week 1 — Setting the Stage
Theme: Who am I? What do I want?
We begin with clarity and foundation.
Jordan helps you start defining your direction and ideal client focus
Doug guides you through building the first draft of your Psychology Today outline
You’ll leave with a stronger sense of identity and intention for your practice
Takeaway: A clear starting point and a structured plan to build from.
Week 2 — Your Messaging & Materials
Theme: Getting the basics strong
This is where your practice starts to look and feel real.
Jordan helps you finalize your flyer and outreach messaging
Doug helps you finalize your Psychology Today profile
We make sure your messaging speaks to your clients—not to other therapists
Takeaway: A clean, compelling PT profile + marketing materials that feel aligned.
Week 3 — Referrals & Visibility Without Burnout
Theme: Sustainable visibility
You’ll learn how to actually get in front of the people who can refer to you.
How to find and use Facebook groups effectively
How to respond to referral/ISO posts in a way that works
How to build a real referral list in your community
How to grab attention through story (without being sales-y)
Takeaway: A referral plan + visibility routine you can do in 15 minutes a day.
Week 4 — Tweaking, Momentum & Client Consult Language
Theme: Stay visible and stay in the algorithm
This is where we refine and strengthen what’s working.
Learn how to adjust your Psychology Today profile to stay active in searches
Learn how to follow up without fear (yes—be a little annoying!)
Learn consult language that helps clients feel confident choosing you
Takeaway: Stronger consult confidence + a system for steady improvement.
Week 5 — Results, Hot Seats & Next Steps
Theme: Integration and forward movement
We check in on results, refine, and help you plan your next 90 days.
Progress check and troubleshooting
Hot seats for messaging and marketing
Q&A and next-step planning
Takeaway: A clear plan forward and momentum you can actually sustain.
Imagine This…
Imagine that instead of wondering where your next client will come from…
You have a process.
A simple routine.
A referral list.
A Psychology Today profile that finally reflects you.
And a steady sense of calm confidence that your practice can grow—even in uncertain times.
That’s what we want for you.
This program is for therapists who want a sustainable, grounded path forward.
Not hype.
Not hustle.
Not pressure.
Just clarity, strategy, and support.
[Insert Program Start Date]
5 Weeks | Small Group Coaching | Practical Deliverables Every Week
Click here to join: [Insert registration link]
Ready to Build the Practice That Fits You?
Space is limited to keep the group supportive and connected.
